I love making things fancy. But first and foremost, they should be functional. Particularly when dealing with complex systems, large amounts of data, busy dashboards and a variety of interactions, it is important to ensure that end users can find things where they expect them to be and streamline parts of their work that they find cumbersome. I aim to create interfaces that address all of their needs while considering the type of users I am working with, what they are used to (within and outside of the product) and how we can exceed their expectations. 

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My process typically covers user research, competitor analysis, business alignment, stakeholder feedback, UX/UI design, prototyping, user testing, technical assessment and development handoff. Depending on the amount of information already available, the scope of the requirement and required timelines, I shorten or extend the process as needed, to ensure we meet expectations and achieve optimal results with the time and resources at our disposal.